As significant as a well-designed site is, once a potential client is there, it becomes more about the content and what the business has to offer.
So, from FAQ pages to blogs and google reviews, we are going to run through the top features that can enhance and improve an existing or new website, leading to a greater volume of enquiries and business leads.
Live Chat Messenger
For any businesses operating in the world of customer service, this is essential. The greatest benefit to having a live chat option on your website is that, typically, it helps any clients have their questions answered immediately, and means they won’t go elsewhere if they aren’t responded to in good time.
It also reassures clients to know that there is someone, on hand, waiting to assist with any queries; rather than having to send an email and wait for a response – which could be hours and in some cases days. Finally, though phone line customer services are another popular form, the dreaded hold music can often be too much, whereas a live chat option allows a client to browse the internet or continue working whilst waiting.
The immediacy of this form of support is most likely why live chat scores so well in customer support satisfaction ratings.
Frequently Asked Questions (FAQs) Page
Having a FAQ page on your website is beneficial for many reasons, and it is something that is suited to almost any sector.
Some of the more obvious advantages are improved user experience – giving viewers a central place to find answers to questions, helping potential clients navigate your site and potentially saving time and money on customer service questions.
But an FAQ page also has some hidden value too. For example, many FAQ pages answer questions about the wider industry that a company works in, answering questions like this is a great way to bring in organic traffic via Google if potential clients are searching general industry questions. Also, FAQs are prime candidates to appear in Google as selected snippets (the box of text that often appears at the very top of Google searches).
Live Social Feed
Live social feeds seem to be getting more popular by the day, with a large proportion of our clients wanting this feature embedded into their website.
This isn’t surprising considering how it helps to enhance a site. The first way a live feed helps is to keep users active on your website for longer. The longer a user spends time on your site, the greater the chances of the user discovering something that interests them is, which develop into business.
Having a live feed on your site is also a great way to increase your social media follower numbers. If web users are seeing your content via your website, it is likely that they will see you content and give you a follow. The same goes for social media engagement. One of the key targets of social media is to increase engagement with posts. By showing these posts on your site, it is another opportunity for the users to engage.
A live feed also allows any ongoing social media campaigns or sales to be seen from your website, meaning people will see it that don’t even follow you. Not only this, but a live feed is a cheaper alternative to having to post regular content on your site, as it is always updating. It also acts as good promotional tool, making it clear to see that a business is active.
Blogs – such as the one you are reading – are a great way to drive traffic to any website. And, as we’ve mentioned, the more users that your site gets, the higher the chances are of potential business being generated. Every time you create and publish a blog post, its one more indexed page on your website, meaning one more opportunity for you to show up in searches – driving traffic to your website organically.
Another huge benefit of having a blog page is that it provides content for your social media channels. This gives social channels another dimension whilst again providing the opportunity to drive traffic to your website.
Finally, blogs can be an invaluable addition to your SEO strategy. Not only does it present the chance to include links and backlinks, something Google algorithms look upon kindly, it gives an opening for lots of keywords to be included on your website. An interesting and well viewed blog can also help you appear in a range of different Google searches.
Call to Actions (on relevant pages)
A call to action (CTA) is the chance to motivate your audience to take a real step towards becoming a client. It’s a way to entice people to call, submit or place an order.
CTAs can have a genuine effect in boosting sales, instructing the user what to do next and promoting them to act. CTAs are also something most clients expect to see and have grown to be something familiar – a potential client will look for a CTA when they have decided that they want to buy your product or service.
CTAs are also essential for successful digital advertising and social media campaigns, again giving the user something to click on when they want to move forwards.
It All Pays Off…
Depending on your business type or sector, using one or all of the above features will help improve and enhance any website.
If you already have a website, but it is lacking these and you are interested in upgrading, this is something we offer and carry out on a regular basis.
Feel free to enquire further about anything that we have talked about in this blog!