A well maintained and updated business profile on Google is essential. You may see it listed as a Google Business Profile, My Google Business or Google My Business, these are all the same things. It does not matter how it is written, what matters is that it is set up...
There will be very few, if any, people reading this that have not made an online purchase. In fact, in the UK over 80% of the population make e-commerce purchases. In 2024, the value of internet sales as a percentage of total retail in the UK is over 25%. These are...
Tracking your website traffic and web visitors is essential. In doing this, you can understand if you are reaching the audience that you set out to reach and who your website is appealing to. It also allows you to view where your traffic is coming from, whether this...
When we speak to our clients, we realise that many of them have heard of the Google Search Console, but very few actually know what it is. So, as ever, we are here to help you understand. Google Search Console is a fantastic free tool that helps website owners...
Regardless of your business or sector, a good website is arguably one of your most important investments. When done properly, a website has the capability to bring in new business, retain existing business, answer questions, provide updates and generate income. It...
Producing high-quality, appropriate and engaging website copy, or copywriting, is an important and sometimes overlooked skill. A well designed and functional website is an essential for any business, but if the core content of that website is poorly written and...
Unless you’ve been hiding under a large rock, everybody reading this will be aware of what social media is, and what the leading social media platforms are. In fact, some astonishing recent figures from April show that 62.3% of the entire world’s population now use...
Website security might not sound like the most thrilling topic, but trust us, it is extremely important – particularly as website hackers and bots who carry out cyberattacks, are becoming more advanced. It is estimated that in 2024, roughly 300,000 new pieces of...
Perhaps not an age-old question, but certainly one of the most important new age questions for your business! Both Search Engine Optimization (SEO) and Google Ads are great ways to boost a company’s digital presence and drive traffic to its website. However,...
Over the last decade, the e-commerce industry has seen rapid and significant growth. According to various sources, the international e-commerce market was over £4.7 trillion in 2023 and this is expected to increase to £5.4 trillion in 2024 and £6.4 trillion by the end...