WADEDIGITAL
WADEDIGITAL

Bright Maize

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Website Design and Build Project for Our Client

Bright Maize

Bright Maize approached WADEDIGITAL to rebuild their existing website, creating a more modern, structured and commercially effective digital platform. As a specialist agricultural supplier, they needed a site that felt current, worked harder for e-commerce, and presented product information in a clearer, more user-friendly way.

The website build

As part of the website build, our web designer, web developer and project manager were involved, working within Bright Maize’s existing branding.

Next steps

This project was planned around a staggered delivery timeline, allowing the website work to be balanced across phases and aligned to the client’s internal deadlines.

E-commerce improvements

We rebuilt and restructured the WooCommerce to improve clarity, scalability and long-term flexibility.

Noticeboard feature

A key part of the build was a new farmer noticeboard area, enabling farmers to submit listings via a form, with Bright Maize approving submissions before they go live.

The website build

As part of this rebuild, we created a new environment from scratch (rather than duplicating the existing site), giving us a clean foundation for a more modern design and stronger site structure.

Key build enhancements included:

  • Mailchimp integration in the footer for newsletter sign-up
  • Product datasheets moved on page (as product content rather than PDFs)
  • Clearer, more structured product layouts that make technical information easier to digest
  • New icons introduced as part of the refreshed design
  • Header updates including local weather information
  • A clearer history page concept with a vertical timeline

You can have a look at the Bright Maize website here.

Colour Scheme

Bright Maize had existing branding in place, and the refreshed website was designed to align with their established look and feel.

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    Next steps

    Alongside the main rebuild, we planned improvements that help visitors find what they need faster — including clearer product presentation, reworked layouts for key pages (such as Advanced Programs), and refinements to how resources and updates are surfaced across the site.

    With the new website now live, Bright Maize has a scalable platform that supports ongoing product growth, regional updates and continued engagement with the farming community.

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    Services used

    • Web Design
    • Web Build
    • E-Commerce
    • Graphic Design
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    Deliverables given

    • Rebuilt website environment (fresh build)
    • WooCommerce setup with product import and range changes
    • On-page product datasheet integration (moving away from PDFs)
    • Mailchimp newsletter sign-up integration
    • Custom farmer noticeboard with approval workflow

    Testimonial from Bright Maize

    “WADEDIGITAL created a new website for us. They listened to what we wanted and created exactly what we were looking for all meeting the timescales set out initially. Louise was our main contact, and we found her extremely helpful and always on hand to answer our questions. Thank you.” 

    Sophie Williams, Social Media & Marketing

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