Email Marketing Services
In a world buzzing with digital noise, there’s one channel that continues to stand out as a game-changer for businesses – email Marketing. At WADEDIGITAL we can transform ordinary emails into extraordinary opportunities for your brand to thrive.
Do I need to hire an email marketing agency?
An email marketing agency can help you:
Create Direct And Personalised Communication
Automate Email Communication To Increase Efficiency
Save Marketing Costs
Create Specific Audiences For Targeted Campaigns
How Our Email Marketing Services Work
At WADEDIGITAL, our email marketing services include professional copywriting, creative design and email creation bespoke to each client. We will also manage the email marketing campaign to fit inline with your current strategy ensuring we’re targeting the right audiences. We will frequently review analytics to improve reach and engagement and adjusting strategy and content accordingly.
Our step by step email marketing management process is:
Strategic Planning:
Our process kicks off with a thorough strategic planning phase. We collaborate with you to understand your business objectives, target audience, and key messages. This foundation ensures that every email campaign aligns seamlessly with your overall marketing goals.
1
2
Creative Content Writing:
Once the strategy is in place, our team of creative minds goes to work crafting compelling content. From attention-grabbing subject lines to engaging visuals and persuasive copy, we ensure that each email is a captivating representation of your brand.
Segmentation and Targeting:
Precision is key. We leverage advanced segmentation techniques to categorise your audience based on demographics, behaviours, and preferences. This allows us to tailor messages for specific segments, ensuring that each email resonates with the right recipients.
3
4
Automation On Chosen Email Marketing Platform
Efficiency meets effectiveness with our seamless automation integration on one of our recommended platforms, or a platform of your choice. We set up automated workflows to handle tasks such as welcome emails, lead nurturing, and re-engagement campaigns. This not only saves time but also ensures a consistent and timely presence in your audience’s inbox.
Email Campaign Deployment:
With everything in place, it’s time to hit send. Our platform ensures reliable and timely delivery, optimising for factors like time zones and user behaviour to maximise open and click-through rates.
5
6
Email Campaign Monitoring and Analytics:
The journey doesn’t end with deployment. We continuously monitor the performance of your campaigns in real-time. Robust analytics provide valuable insights into open rates, click-through rates, conversions, and more, allowing us to refine strategies for ongoing improvement.
Iterative Optimisation:
Learning is a continuous process. Based on the insights gathered, we fine-tune our approach for each subsequent campaign. Whether it’s adjusting the timing of sends, refining content, or tweaking segmentation, our goal is to optimise performance and drive sustained success.
7
Testimonial from De Montfort College
“We’re absolutely delighted with Wade Digital’s email marketing services. Their team expertly set up and handled our campaigns with creativity and precision, making sure our messages were delivered as promised.
They’ve significantly enhanced our engagement rates, and I cannot recommend Wade Digital enough. I highly recommend and am glad I found them!
G Saunders, De Montfort College
Our other Marketing services
Digital marketing
Everything you need for social media, paid advertising, email marketing and more.
Read more
Social Media Marketing services
Raising awareness of your products and services via social media posts.
Read more
Blog writing
Creating posts that align with brand voice, resonate with the audience, and boost online visibility.
Read more
Search engine optimisation
Delivering a content strategy including keyword research to raise your Search engine rankings
Read more
Copywriting services
Finding all the right words to show why your
business is the best.
Read more
Facebook and LinkedIn Ads
Creating adverts that will drive traffic, increase visibility and make sure the right people find your business online.
Read more
Google ads
Putting you top of Google, exactly when you need it, with a controllable budget.
Read more
Get in touch for email marketing services for your business
Get in touch with us at WADEDIGITAL and we will be happy to chat to you about what it is you’re after when it comes to producing effective email marketing for your business.