WADEDIGITAL
WADEDIGITAL

Email Marketing Services

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In a world buzzing with digital noise, there’s one channel that continues to stand out as a game-changer for businesses – email Marketing. At WADEDIGITAL we can transform ordinary emails into extraordinary opportunities for your brand to thrive.

Do I need to hire an email marketing agency?

If you want to leverage the full potential of personalised, targeted communication and lack the expertise or time to navigate the intricacies of email marketing, hiring an email marketing agency can be a strategic investment. Their specialised knowledge, experience, and tools can help optimise your campaigns, ensuring maximum engagement and ROI while allowing you to focus on other aspects of your business.
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An email marketing agency can help you: 

Create Direct And Personalised Communication

Email marketing allows you to communicate directly with your audience, delivering personalised messages tailored to individual preferences and behaviours.

Automate Email Communication To Increase Efficiency

Email marketing platforms offer automation features that allow you to set up and schedule email campaigns in advance. Whether it’s sending welcome emails, nurturing leads, or re-engaging dormant customers, automation ensures that your messages are delivered consistently, saving time and maintaining a regular presence in your audience’s inbox.

Save Marketing Costs

Compared to traditional marketing channels, email marketing is a cost-effective solution with a high return on investment. It eliminates printing and postage costs, and sophisticated targeting features ensure that your messages are reaching the right audience, maximising the impact of your marketing budget.

Create Specific Audiences For Targeted Campaigns

Email marketing services enable you to segment your audience based on various criteria such as demographics, location, or past interactions. By sending targeted campaigns to specific audiences, you can deliver content that is highly relevant to each group, increasing engagement and conversion rates.

How Our Email Marketing Services Work

At WADEDIGITAL, our email marketing services include professional copywriting, creative design and email creation bespoke to each client. We will also manage the email marketing campaign to fit inline with your current strategy ensuring we’re targeting the right audiences. We will frequently review analytics to improve reach and engagement and adjusting strategy and content accordingly.

Our step by step email marketing management process is:

Strategic Planning:

Our process kicks off with a thorough strategic planning phase. We collaborate with you to understand your business objectives, target audience, and key messages. This foundation ensures that every email campaign aligns seamlessly with your overall marketing goals.

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Creative Content Writing:

Once the strategy is in place, our team of creative minds goes to work crafting compelling content. From attention-grabbing subject lines to engaging visuals and persuasive copy, we ensure that each email is a captivating representation of your brand.

Segmentation and Targeting:

Precision is key. We leverage advanced segmentation techniques to categorise your audience based on demographics, behaviours, and preferences. This allows us to tailor messages for specific segments, ensuring that each email resonates with the right recipients.

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Automation On Chosen Email Marketing Platform

Efficiency meets effectiveness with our seamless automation integration on one of our recommended platforms, or a platform of your choice. We set up automated workflows to handle tasks such as welcome emails, lead nurturing, and re-engagement campaigns. This not only saves time but also ensures a consistent and timely presence in your audience’s inbox.

Email Campaign Deployment:

With everything in place, it’s time to hit send. Our platform ensures reliable and timely delivery, optimising for factors like time zones and user behaviour to maximise open and click-through rates.

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Email Campaign Monitoring and Analytics:

The journey doesn’t end with deployment. We continuously monitor the performance of your campaigns in real-time. Robust analytics provide valuable insights into open rates, click-through rates, conversions, and more, allowing us to refine strategies for ongoing improvement.

Iterative Optimisation:

Learning is a continuous process. Based on the insights gathered, we fine-tune our approach for each subsequent campaign. Whether it’s adjusting the timing of sends, refining content, or tweaking segmentation, our goal is to optimise performance and drive sustained success.

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Our other Marketing services

Digital marketing

Everything you need for social media, paid advertising, email marketing and more.
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Social Media Marketing services

Support your website and build an audience who understands what you do.
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Blog writing

Create posts that align with brand voice, resonate with the audience, and boost online visibility.
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Search engine optimisation

Advising you on the optimal keywords for
use on your website.
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Copywriting services

Finding all the right words to show why your
business is the best.
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Facebook and LinkedIn Ads

Create adverts that will drive traffic, increase visibility and make sure the right people find your business online.
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Get in touch for email marketing services for your business

Get in touch with us at WADEDIGITAL and we will be happy to chat to you about what it is you’re after when it comes to producing effective email marketing for your business.