VMP Motorcycle Parts
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VMP Motorcycle Parts
A UK-based supplier of high-quality motorcycle components, VMP Motorcycle Parts offers a wide range of parts for classic, vintage, and modern motorbikes. With decades of industry experience and a passion for two-wheeled machines, VMP serves both retail customers and trade professionals through an expertly curated product range, specialist knowledge, and outstanding customer service.
VMP needed a robust, professional website to reflect their leading presence in the motorcycle parts market. Third-party platforms being the priority, they needed the site to match the scale and complexity of their operation, with e-commerce functionality and integration at its heart.
They came to us at WADEDIGITAL for a full overhaul — from design to functionality — with a clear focus on both trade and retail customers…
Woo Commerce
We designed and built a new WooCommerce website from the ground up. Fast, informative, & user-friendly, it is perfect for pairing customers with the best motorcycle parts possible.
Trade discount system
We implemented a custom Trade Discount system within WooCommerce. UK Motorcycle trade customers can now register and log in to view exclusive pricing.
Parts finder
The new custom Parts Finder tool helps users quickly locate compatible parts by make, model, and year, improving the user experience and reducing friction at checkout.
Ebay integration
We integrated the site with eBay, allowing VMP to manage inventory across platforms. This ensures stock levels stay in sync and reduces the risk of overselling, all while expanding their reach to new customers.
The website build
As part of the website build, our project manager, web developer and web designers were all involved. The result is a fully integrated, future-proof eCommerce platform that reflects VMP’s professionalism and scale. The new site delivers on performance, automation, and ease of use — both for customers and the VMP team.
You can have a look at the VMP Motorcycle Parts website here.
Colour Scheme
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Next steps
Maintaining an accurate and up-to-date catalogue is critical to their business. We regularly assist with product imports, updates, and optimisations to ensure everything runs smoothly behind the scenes, letting the VMP team focus on what they do best: serving their customers.
Our support plan ensures their site remains fast, secure, and up-to-date. As VMP continues to grow their extensive product catalogue, we’re always on hand to help.
Services used
- Web Design
- Web Development
- Copywriting
Deliverables given
- 17 Page bespoke website
Testimonial from VMP Motorcycle Parts
“What truly stood out was their ability to combine technical expertise with a strong sense of design and usability. They were proactive in suggesting improvements, quick to implement feedback, and always professional in their communication.
Thanks to their hard work, our webshop not only looks fantastic but also functions flawlessly across all devices. We’ve already seen a noticeable increase in customer engagement and sales.”
Samuel Brown