Digital Marketing

Strategies and content to get you noticed

We believe that social media plays an essential part in any digital marketing strategy. Using our social media management supports your website and helps to build an audience who understands what you do. We can advise on the best social media platforms to use and work to create a strategy, tailored to connect with your existing and potential clients, and deliver consistently high-quality, authentic content, designed to encourage engagement, sales and leads.

Whatever the frequency, we can post on your behalf using any or all of the social media platforms, including Facebook, Twitter, Linkedin and Instagram. Our aim is to post engaging content, that looks and sounds like you, helps increase awareness of what you do, reaches existing and potential clients, and links back to your website.

The good news is that Google Ads and social media adverts on Facebook and Linkedin don’t require a huge advertising budget to be effective.

Paid advertising has enormous potential to promote your business and help build up a valuable picture of your audience through the data that it generates. At the start, we carry out detailed research into the size opportunity for each advert and its potential reach and costs.

By tailoring adverts to suit your business, it means we can create adverts that will drive traffic to your website, increase your visibility and make sure that the right people find your business online. We regularly review each advert and can adjust them on a monthly basis, to ensure they continue to perform at their best. We can also review the data that each advert generates, so that you can learn more about your online audience.

The main reason people read blogs is to be entertained, but also to learn something new, so blogs are a real opportunity to build a deeper relationship with your online audience.

The format uses words, images and short video clips, which enables you to share more detailed insights about your business, your team, your products – whatever you have been working on or thinking about. Above all, blogs help drive traffic to your website and are great for increasing your search engine rankings, as they provide Google with more content to read and understand.

Our specialist writers can work with you to create engaging, well designed and informative blogs, that can be featured on your website and shared across your social media. As part of a digital marketing strategy, blogs are a key way to share your expertise, build your reputation, engage with your clients and support your SEO strategy.

Email marketing is a valuable digital marketing tool that enables you to connect with people who really want to hear from you. Email content can be displayed in a variety of formats, so it can be designed to reflect your business and suit your message.

We can create an email sign up from your website, to help you build a legitimate database of clients, ready to hear from you. Whether you already have a database of email contacts, or are starting from scratch, we can send out beautifully designed, customised emails featuring newsletters, surveys, special offers all with call to actions – personally addressed to your clients and at a frequency that fits with your marketing campaign strategy. email marketing is highly trackable, so it is simple to see the success of an email marketing campaign.