Perhaps not an age-old question, but certainly one of the most important new age questions for your business! Both Search Engine Optimization (SEO) and Google Ads are great ways to boost a company’s digital presence and drive traffic to its website. However,...
Over the last decade, the e-commerce industry has seen rapid and significant growth. According to various sources, the international e-commerce market was over £4.7 trillion in 2023 and this is expected to increase to £5.4 trillion in 2024 and £6.4 trillion by the end...
With so much competition in the business world, having memorable, consistent and up-to-date branding is a must. Old, dated branding creates connotations of being out of touch, with potential clients likely to associate old-fashioned branding with an old-fashioned...
In the modern business age, the importance of a targeted and professional digital marketing campaign cannot be emphasised enough. The average SME spends an average of between 8-9% of its turnover on marketing, when considering sales staff, marketing teams and...
E-commerce is an indispensable element for those business looking to sell products and services online. It can also be a great way for charities and businesses fundraising to conveniently gather funds. An e-commerce platform astronomically increases the potential...
Nowadays, it is not enough to simply launch a website and leave it be. For a website to be successful, to gain traffic, score well on SEO rankings and reach new audiences, it is essential that a website is updated on a regular basis with fresh content. ‘Fresh content’...
Getting a new website designed for your business is always an exciting time, it creates a feeling of growth – whether it is a businesses first, or a replacement for something that may have become outdated or behind the times. But, to maximise the end result, several...
By now, businesses know the importance of a user friendly, well-designed, well-developed website. They also know the significance of readability and strong copy that appeals to both the reader and to Google (for SEO purposes). However, there are additional features...
For most businesses looking to build a new or update an existing website, one of the very first things to decide on is who is going to be trusted to carry out the work. As of 2023, there are almost 2,000 registered web agencies in the UK, and approximately 180,000...
Website fonts are an important, integral part of any website. Despite growing popularity in different forms of website content – such as video and audio - the text on a website is still, in our opinion, the most significant content when explaining what a business is...