In the modern business age, the importance of a targeted and professional digital marketing campaign cannot be emphasised enough. The average SME spends an average of between 8-9% of its turnover on marketing, when considering sales staff, marketing teams and...
In our last expert blog, our in-house copywriter looked at the benefits and merits of using a professional copywriter when creating content for a website. Much like copywriting, marketing is an area that many business owners see as an opportunity to save some money....
Google Ads – formally known as Google Ad Words – is an online advertising platform developed by Google. The platform allows advertisers, both small and large alike, to bid and display brief advertisements at the top of google searches. As well as Google searches, the...
So you've got a website and you want to drive leads to it. That's great! You've heard of search engine optimisation and pay per click but which is best for you? SEO (Search Engine Optimisation) SEO is the art of optimisation of a website to increase it's...